A larger than life filmstar promotes his latest flick
If you are a viewer of Hindi films, there are slim chances that you aren't a fan of the famous Salman Khan. He has been an integral part of Indian cinema for close to three decades.
When it come to mega superstars it won't be far from the truth to consider Salman in the same catgeory. With close to 70 million followers on Insta, he is a well known face on cinema and television alike.
He was recently in Dubai to promote his latest film and the journalists could barely sit down, eager to ask him a question or two.
Under the aegis of Ferriswheel International; Salman Khan, Rashmika Mandanna and A.R. Murugadoss ushered in a spectacular buzz to the UAE with drone and projection displays for Sikandar's movie promotions.
It was then time to witness the celebrations against the dazzling Dubai skyline. AIN Dubai that is a giant ferris wheel is symbolic of the company that has brought the event to fruition, that is interestingly called Ferriswheel International. The behind the scenes of Sikandar lit up the structure.
Salman Khan, the face of Eid blockbusters is much loved in the UAE. Fans of various nationalities flocked to catch a sight of him outside Roxy Cinemas at JBR while he wished everyone a happy Eid and said, "The love from fans in Dubai has always been overwhelming. Sikandar is very close to my heart, and I can’t wait for everyone to experience it on the big screen this Eid."
Producer Sajid Nadiadwala and Salman Khan have delivered many super hits and are reuniting for Sikandar after a decade. He was dearly missed as the event, but sending his best wishes he stated, "Dubai has always embraced Indian cinema with open arms, and there couldn’t have been a better place than Dubai to celebrate Sikandar and ring in the Eid festivities ahead of its global release."
Director A.R. Murugadoss adds: "It was a unique experience indeed working with Salman Khan sir and we wanted Sikandar to be grand in every sense, from the storytelling to the way we connect with audiences worldwide. Dubai felt like the perfect prelude to the global launch."
Rashmika Mandanna said, "The energy around Sikandar is just incredible, and I’m so grateful to be part of this epic journey alongside Salman sir and Murugadoss sir. Can’t wait for everyone to watch the yfilm this Eid. It’s full of heart, action, and everything we love about cinema!"
Shubhra Bharadwaj, Founder and Creative Director of Ferriswheel International that has brought Sikandar to Dubai to kick start her company's presence in Dubai says, " After 30 years of events across 60 countries, this is Ferriswheel's mega project in the UAE. We are known for our unique and experiential events and who better than Salman Khan to spearhead what we stand for."
The Dubai celebrations form part of a massive global rollout for the film, which is set to release in 115+ countries, across 2,000+ locations and 3500+ screens, through Marudhar Entertainment and Fun Asia Films, marking the widest overseas release for a Salman Khan film to date.
Sikandar releases worldwide on March 30, 2025 and promises to be the biggest Eidi for cinema lovers across the globe.
@film @movies @previews @shubs2019 @beingsalmankhan
Great article as always, dear Abi. Salman Khan's film promotions for Sikandar in Dubai are generating a lot of excitement, thanks to the creative use of drone and projection displays. A lot of effort has gone into promoting the film. The star-studded cast and global release make it a promising blockbuster.